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Troy Vest is an accomplished business professional with extensive experience in the music and merchandise industries. Currently serving as a Partner in Business Development at A3 Merchandise since August 2020, Troy focuses on creative direction, design, and eCommerce marketing. Prior to this role, Troy was the General Manager at Essential Artist Services under Sony Music Entertainment, where the launch and leadership of an artist merchandising division were successfully executed. Earlier experiences include serving as VP of Marketing at Provident Music Group, Partner/GM at Flicker Records, and holding various positions at EMI Music, culminating in a role as Senior Director. Troy co-founded Madbear Entertainment, a web hosting and design company, and has a Bachelor of Arts degree in Interpersonal and Public Communications from Oklahoma Baptist University.