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Li Xiao joined The a2 Milk Company in April 2019. Li Xiao is responsible for maximising the significant opportunities that the China market presents for the Company, with an initial focus on delivering against the Company’s existing well-developed strategy and preparing for future growth opportunities across Greater China.

Li Xiao joined the Company with substantial experience building successful businesses in China across a diverse range of multinational and local fast growth consumer driven companies including Mars, Nike, Burger King and more recently the high growth Kids Entertainment Division at Wanda Group.

Li Xiao is based in Shanghai, China.