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Joaquín (Ximo) Górriz Plumed is a corporate communication consultant and journalist with over 15 years of continuous experience in corporate communication following a decade in journalism. Since May 2018, Joaquín has operated as an independent consultant in Castellón, specializing in multichannel brand management and audience relations, including media engagement and community dynamics on social networks. Joaquín serves as a collaborating journalist for Castellón Plaza and À Punt Mèdia, a columnist for El Mundo Castellón al día, and a coordinator for adComunica. Previous roles include collaboration with Onda Cero and Plaza Radio, as well as communication responsibilities at CEEI Castellón and as Director of Communication for Xarxa Vives d'Universitats. Joaquín holds multiple advanced degrees in political marketing, social media management, communication innovation, and journalism from notable institutions.