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Larry Ross is the Founder & CEO of A. Larry Ross Communications (ALRC), a Dallas-based full-service public relations firm he founded in 1994 to provide crossover media liaison at the intersection of faith and culture. His mission is to “restore faith in media,” by providing “value-added P.R. that defines values” and gives Christian messages relevance and meaning in mainstream media.

Ross, whom Newsweek magazine headlined as “Point Man for God,”. He has more than 45 years of mainstream and Christian corporate, agency, and non-profit experience influencing public opinion through the power of story by providing senior strategic P.R. consultation and ongoing representation for organizations and individuals on a mission for God or the common good.