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Annika Rygaard Johansen is an experienced Product Manager at A. Espersen A/S since September 2018, specializing in the food industry and retail markets in the Nordic and UK regions, with expertise in product and category management, consumer insights, and stakeholder management. Prior experience includes roles as a Consumer Insight Manager and Business Partner at ECCO Shoes, where Annika led strategic vision and product planning for multiple business units, resulting in enhanced brand management and consumer-centric strategies. Annika's career also includes business development and sales analysis at BESTSELLER and a master's thesis focused on knowledge sharing in multinational companies during an internship at ECCO Sko A/S. Annika holds a Master's and Bachelor's degree in Economics and Business Administration from Aarhus University and has undergone various workshops and seminars enhancing skills in market trends and project management.