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Thomas Hui currently serves as the Chief Operating Officer and Senior Vice President of Brand Management at A Bathing Ape®, commencing in May 2021. Prior to this role, Thomas Hui held senior management positions at I.T from June 2000 to April 2021, including Senior Vice President and Vice President of Brand Management, successfully overseeing over 100 stores across multiple countries, including China, Hong Kong, Japan, Taiwan, the USA, and the UK. Thomas Hui's earlier career includes various merchandising and marketing roles at Diesel from June 1994 to May 2000, where responsibilities encompassed managing the wholesale department and coordinating sales activities with authorized distributors in Hong Kong and Asia. Thomas Hui earned a Master of Science (MSc) in Marketing from the University of Leicester between 2009 and 2013.