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Thaler has extensive retail, healthcare and fast-food experience with brands like McDonald's, White Castle, Party City, Five Below, Michael's, Broward Health, Dunkin' Donuts, which coincides with 9thWonder's in-depth portfolio, including Royal Rice, Jack in the Box, Nemours Children's Health System, Natrol, and Daawat Rice. Additionally, and prior to joining 9thWonder, Thaler led Mattress Firm's marketing operations and helped navigate the brand back to relevancy and profitability as their chief marketing officer.

In addition to growing the food and retail vertical, Thaler also prioritizes growing the agency's unique ConsumerX category—9thWonder's proprietary model that uniquely and creatively appeals to the new majority of growing and influential audiences. This model identifies areas of opportunity and difference that generates proven results for clients. 9thWonder's ConsumerX team identifies those niche audiences in order to create passionate advocates for client brands.