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Jose Maria Aranda has a strong background in analytics and marketing, with experience in various roles at companies like 9thWonder Agency, RapidMetrix, Warner Bros. Entertainment Group, Electronic Arts, Activision Blizzard, and Visión Consulting U.S. Jose Maria has served in positions such as Associate Director of Analytics, Director of Analytics & Finance, Business Analytics Manager, Marketing Analyst, and Marketing Strategy Analyst. Aranda's expertise lies in data analysis, marketing strategy development, and optimizing game performance.

Jose Maria Aranda completed a Bachelor of Arts in Spanish Literature at UCLA. Following this, they pursued an MBA degree in Marketing and Strategic Management & Consulting at USC Marshall School of Business from 2000 to 2003. In 2022, they obtained multiple Google Ads certifications, including Google Ads Search Certification and Google Ads - Measurement Certification.