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Paul Mathew Wasson has a diverse work experience in various marketing and innovation roles. Paul Mathew is currently working as the Head of Innovation at ninety9cents since August 2023. Prior to that, they worked as a Senior SEO Strategist at the same company, specifically for Checkers and Shoprite, from December 2022 to August 2023. Before joining ninety9cents, Paul was the Founder and Formulator of their own business called Wasso Household from March 2021 to December 2022. Paul Mathew also worked as a Marketing Manager at Faircape Group from September 2021 to August 2022 and as a Senior Copywriter & Content Manager from April 2021 to August 2021. Earlier in their career, Paul held the role of Head Copy & Technical Writer at Faithful to Nature from January 2019 to March 2021, and Copywriter from March 2018 to December 2019.

Paul Mathew Wasson has a Bachelor of Arts degree in English Literature and Psychology, which they obtained from the University of the Witwatersrand. Paul Mathew completed this undergraduate program from 2007 to 2009. Additionally, they pursued a Bachelor of Arts Honours degree in English Literature at the same university in 2011.

Paul also obtained a TEFL (Teaching English as a Second or Foreign Language/ESL Language Instructor) certification from TEFL Training College, although the specific dates of this qualification are not provided.

In terms of additional certifications, Paul has achieved the Google Ads Search Certification from Google in July 2022. Paul Mathew has also completed the Google Analytics 4 (GA4) Essential Training, which was obtained from LinkedIn in May 2022.