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Tania Sorokina has a diverse work experience in marketing and performance management. Tania is currently serving as the Head of Marketing at 8XR. Prior to this, they worked as the Head of Marketing at ImageBiopsy Lab, a Medtech hardware company specializing in AI-based software for medical image analysis. Tania has also held the position of Chief Marketing Officer at Robo Wunderkind, a robotics platform for children. Tania has experience in teaching performance marketing as a postgraduate discipline at MasterBrand and has worked as a Performance Marketing Director at Nimb Inc. Tania's earlier career includes roles as the Head of Performance Marketing Department and the Head of Performance Marketing for P&G at Mediacom. Tania started their career as a PPC Account Manager at OMD Worldwide.

Tania Sorokina obtained a Master's degree in Linguistics from Moscow Pedagogical State University, where they were enrolled from 2003 to 2008.