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Mickael ROBIN is a seasoned digital marketing and e-commerce professional with extensive experience in conversion rate optimization and web analytics. Currently serving as CRO Manager for Alshaya Group since December 2022, Mickael defines and manages a comprehensive CRO program across various e-commerce brands. Prior roles at Jumeirah Hotels & Resorts included Associate Director of E-commerce, overseeing a team of specialists to enhance e-commerce performance for a global portfolio of hotels and restaurants, generating over USD 100 million in revenue. Mickael has also held positions in web analytics consulting, startup founding, and business development across multiple organizations, demonstrating a consistent focus on optimizing digital performance through advanced analytics frameworks and collaborative team leadership. Mickael holds a Master's degree in Marketing from ESCP Business School.