Fernando Coronado has extensive experience in data-driven solutions and marketing strategy. Fernando currently works as the Data Strategy Director at 72andSunny, where they develop go-to-market strategies utilizing multiple data sources. Prior to this, they held the role of Senior Marketing Science Strategist at the same company, providing data-driven solutions for various clients such as United Airlines, Call of Duty, and Google.
Before joining 72andSunny, Fernando worked as a Data Strategist at TBWA\Chiat\Day, where they developed a methodology for uncovering insights and opportunities in culture for clients like Intel and Airbnb. Additionally, they gained experience in digital marketing as a Digital Marketing Specialist at HD Supply Facilities Maintenance, where they developed strategies for web promotions that drove record-breaking sales.
Fernando's career began as a Marketing Associate at Kim Holistic Foot and Ankle Centers, Inc., where they managed brand marketing and digital strategy, resulting in a significant increase in new patient appointments.
Overall, Fernando Coronado has a successful track record in leveraging data and strategic insights to drive results for various companies across different industries.
Fernando Coronado attended the University of California, Los Angeles (UCLA) in 2019, where they participated in the Consumer Market Research Extension Program. Before that, from 2008 to 2012, they pursued a Bachelor's Degree in Business Administration with an emphasis in Marketing at California State University, Long Beach. In 2012, they briefly studied Spanish Language and Literature at the Universidad Latina de Costa Rica.
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