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Edson Barrantes has a diverse work experience in the media industry. Edson is currently serving as the Chief Marketing Officer at 72 SOLD since March 2022. Prior to this, from October 2017 to March 2022, they worked as a Local Sales Manager at 12 News (KPNX-TV, NBC). Before that, they worked at Sinclair Broadcast Group as a Local Sales Manager from August 2015 to October 2017. Edson also served as a Local Sales Manager at Nexstar Media Group, Inc. from December 2013 to August 2015 and as an Account Executive from February 2009 to December 2013. Edson started their career at Hearst Television as an Account Executive from May 2007 to February 2009.

Edson Barrantes completed their high school education at Dos Palos High School from 1996 to 2000, earning a HS Diploma. Following this, they attended St. John's University in 2000 and 2001, studying Communications. Continuing their education, they enrolled at California State University, Fresno from 2001 to 2006, where they obtained a BA degree in Mass Communications and Journalism- Broadcast Journalism.