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Dennis Phelps possesses extensive experience in merchandising and operations within the convenience store sector, having worked at 7-Eleven since March 2006, where current roles include Senior Vice President of Merchandising focused on Vault & Proprietary Beverages and previous positions such as Vice President of IT Merchandising Operations and Vice President of Fresh Foods & Proprietary Beverages. Key accomplishments involve managing a $4.4 billion beverage business, leading strategic initiatives that resulted in significant sales growth, implementing innovative product developments, and receiving industry recognition for beverage innovation. Dennis holds a Bachelor of Science degree in Business Economics with a focus on Economics and Marketing from Eastern Oregon University.