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Charanjeevi Giri is an accomplished professional with extensive experience in the beverage and food service industries. Currently serving as AVP of Beverage Innovation & Development at 7-Eleven since May 2021, Charanjeevi previously held significant roles such as Advisor for India Coffee Promotion at the Coffee Board of India, where strategic initiatives for branding and market expansion were developed. Previous positions include Business Manager for Hindustan Unilever Ltd’s BRU World Cafe, Chief Operating Officer at Himalayan Leaf Pvt Ltd, Head of Operations at Sapat International Private Limited, and various roles at Barista Coffee Company Limited. Charanjeevi's educational background includes an Executive General Management Programme from the Indian Institute of Management Bangalore and a Bachelor's degree in Business Administration from Sikkim Manipal University.