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Fida Hijjawi has a diverse work experience spanning multiple industries and roles. Starting in the year 2000, they worked as a Commercial Affairs Officer at the Consulate General of the Hashemite Kingdom of Jordan in Saudi Arabia, where they managed franchise agreements and organized business events. In 2001, they joined Safari Co Ltd. as a Product-Sales & Marketing Manager, responsible for direct marketing and sales of security systems. Fida then moved to NAFA enterprises in 2003, where they served as a Marketing Business Development Manager. Fida worked at Ipsos - STAT Int. as a Senior Analyst and Qualitative & Quantitative Research Manager from 2005 to 2008, handling research proposals and managing key accounts. In 2008, they joined Shaker Group as Corporate Business Communication, RND and CSR Manager, overseeing ATL-TTL and BTL communications. Fida subsequently held the role of Head of Marketing Communication at Shaker Group from 2015 to 2023, focusing on developing corporate marketing strategies and improving brand image. Most recently, in 2022, Fida joined 6thStreet.com as the Manager of Marketing, responsible for overseeing marketing efforts for multiple international brands. Alongside their professional roles, they also founded and managed the ABT Female Employment Project for Land Mark Int. group from 2011 to 2014.

Fida Hijjawi attended Applied Science University in Jordan, where they pursued a Bachelor's degree in Marketing and Business Management. Later on, they were enrolled in the University of Jordan and obtained a Master's degree in Business Marketing Strategies. Additionally, in 2009, Fida obtained a Project Management Program License (PMP) from KSA.