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Matthew Brookbanks is an experienced professional in the sports marketing and management industry, currently serving as Executive Director, General Manager, and Commercial & Partnership Director at 54 since January 2017. Prior to this role, Matthew was Director at Right Formula, focusing on sponsorship activation for Hilton Hotels and Resorts. From April 2010 to December 2015, Matthew held various positions at Professional Sports Group, culminating as Account Director with responsibilities for media strategy across EMEA for leading golf clients. Matthew's career began as an Account Executive at the same organization. Before entering the sports sector, Matthew was involved in education at Solihull College, leading fitness sessions for Public Service students. Matthew holds a B.S. in Economics from Virginia Commonwealth University and A-Levels from Solihull Sixth Form College.