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Benoit Coupez is currently serving as the VP & Group CPO at 52 Entertainment while also holding the position of DGa Groupe / Group COO at the same company. Previously, Benoit was the CEO & Founder of Serious Toys, where Benoit created an Ecommerce website and managed the business plan, financing, partnerships, promotion, and deployment. Benoit also worked at Ankama as the Head of Video Games and Executive Producer, overseeing the management, production, and financial aspects of several projects. Benoit co-managed PéoLéo for 15 years, focusing on growth management, production, business development, and consulting. Educationally, Benoit holds a Diplôme consulaire de specialization en conception multimedia and has a background in Information Communication and Design & Applied Arts.