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Rebecca Derrick serves as the Global Business Director at 50 Sport since August 2022, where responsibilities include leading client relations for prominent organizations such as The FA and NBA Europe, developing brand strategies in women's sports, and overseeing client services. Additionally, Rebecca is the founder of SportAZ, a platform for sport branding professionals to network and share insights. Previous roles include leadership positions at LANDOR & FITCH, where extensive experience in brand strategy, client management, and creative direction was gained. Rebecca's career spans various positions in marketing and communications across multiple companies, demonstrating a strong ability in strategic planning, team leadership, and client relationship management. Academic qualifications include a Bachelor of Arts from The University of Auckland.