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Jill Rivas is a seasoned marketing professional with extensive experience in brand activation, partnership management, and marketing leadership. Currently serving as the Brand Activation and Partnership Manager at 5.11 Tactical since March 2022, Jill has also held various positions at LA Fitness, including Director of Marketing, Marketing Manager, and Marketing Assistant from February 2012 to March 2022. Prior roles include Assistant Director of Marketing & Business Development at Simon Property Group and Sales & Marketing Representative at Studio Artique Inc. Jill's career began with a role as Assistant Manager at Abercrombie & Fitch Co. and included coaching the dance team at San Clemente High School. Jill holds a Bachelor's Degree in Business Administration and Management from Loyola Marymount University, College of Business Administration.