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Matt Chu

VP of Sales at 4th & Heart

Matt Chu has a diverse work experience spanning over 18 years. Matt currently works as a Mentor at Menttium, a position they have held since May 2022. Prior to this, they served as the VP of Sales at 4th & Heart starting in December 2021.

Before their role at 4th & Heart, Matt held multiple positions at Manitoba Harvest Hemp Foods, including VP of Global Retail Sales from August 2020 to December 2021. Matt also served as the Director of US Retail (Natural/Specialty Channel and Conventional Grocery) and Director of US Conventional Grocery from July to September 2020. During their time at Manitoba Harvest, Matt achieved significant accomplishments such as growing the Conventional Grocery sales team and achieving sales targets for hemp food. Matt successfully launched new innovations and tripled the number of displays sold. Matt also doubled sales targets and increased distribution on Hemp Hearts, the company's largest and most profitable product. Additionally, Matt developed and expanded the network of broker partners in Conventional Grocery.

Prior to their role at Manitoba Harvest, Matt spent 14 years at General Mills. Matt held various positions at General Mills, including Senior Customer Manager, Sales Development Manager, Corporate Strategy Sales Manager, Product Sales Manager, Category Development Manager, Customer Account Manager II, Business Trade Manager, and Business Planning Manager. Some notable accomplishments during their time at General Mills include contributing to region-wide volume growth and producing exceptional dollar volume and share growth for Supervalu through innovative merchandising and distribution strategies.

Overall, Matt Chu has demonstrated their skills and expertise in sales and management through their extensive experience in the food industry.

Matt Chu holds a Master of Business Administration degree with a concentration in Marketing and Finance from the University of Minnesota - Carlson School of Management. Matt earned this degree between the years 2009 and 2012. Prior to that, they obtained a Bachelor's Degree in Marketing from the same university, graduating between the years 2000 and 2003.

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