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Tal Lavian is an experienced Sales and Marketing professional with a strong background in international markets and strategic operations. Currently serving as Sales & Marketing Manager at 4IR Solutions since August 2022, Tal has expertise in process monitoring and analytics applications across various industries. Prior to this role, Tal held positions as International Sales & Marketing Manager at Polyram Plastic Industries Ltd and Shell-Case Ltd, where responsibilities included managing global sales initiatives and optimizing marketing strategies. Tal's earlier experience includes roles as Sales Specialist at Rikushet, Project Manager at Coloron Jewelry Inc, and Founder of A True Jewel. Tal holds an MBA in International Marketing & Strategy and a Bachelor's degree in Business Management and Marketing from Ruppin Academic Center. Additionally, Tal served in the Armor Corps of the Israeli Defense Forces.