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Borja is the general manager of Spain and vice president of sales in EU & LATAM at 4iQ where he leads strategy and operations. He has extensive experience in working in international markets, including establishing and managing execution, operations and sales teams. He has proven successful in sales and marketing through expertise in account planning and business development. He has extensive knowledge in different IT practices within security, data centers and unified communications and collaboration.

Previously, Borja worked 15 years as a Managing Director in the IT sector where he increased sales, opened new markets and offices to support them, and developed a positive company culture within each company. He also founded a startup that was acquired by a multinational company in the US (Audema-Afina Group).

Borja holds an MBA at IE Business School, a bachelor’s degree in Economics from Universidad Aútonoma and attended a one-year Philosophy course in EFI.

In his free time he enjoys to spend time with his wife and 4 kids and he practice different sports and love to travel.