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Althea Natividad is a seasoned professional with extensive experience in business media relations, customer service, and academia. Currently serving as the Chief Business Media Relations Officer at 4AM Media since January 2021, Althea focuses on building and sustaining relationships with various stakeholder groups. Previous roles include Customer Service Ambassador at check die deal, Associate Professor and Industrial Engineering Program Chair at Lyceum of the Philippines - Laguna, and Associate Professor at De La Salle Lipa. Althea's industry experience extends to administrative and production roles at First Philec Inc. and Nestlé, showcasing a robust background in inventory and materials management, employee relations, and educational instruction in industrial engineering. Althea holds a Master's degree in Industrial Engineering from Mapúa University and a Bachelor's degree in the same field from Lyceum of the Philippines-Laguna.