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Allen Chang

Head, Marketing at 42Maru

Allen (Hyungjin) Chang is a seasoned marketing professional with extensive experience in brand management and growth strategies across various industries. Currently serving as the Head of Growth and Marketing Lead at 42Maru since March 2020, Allen has focused on building brand mission and developing B2B marketing strategies. Previous roles include Marketing Director at JOUZ, where responsibility included planning and executing ATL, BTL, and digital activities to drive market share, and Marketing Manager at BPU Holdings, where communication strategies were developed based on product lines. Additional expertise was gained as Sr. Account Director at Havas, Marketing Manager at Porsche Korea, and Account Manager at Communication In, where integrated marketing communication strategies were established and executed. Allen's early career included operational management during the 2006 Doha Asian Games and customer support roles at The Ritz-Carlton, Seoul. Allen holds a Higher Diploma in Hotel Management from the International College of Hospitality Administration.

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