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Simon Friberg Andersen is currently the Chairman of PerfectSeason and a Board Member at Konges Sløjd. Simon Friberg holds the position of Digital Director at 3i Group plc and is an investor at Becksöndergaard. With previous experience as the Head of Digital International at Marks and Spencer, Head of Online Innovation at Woolworths Limited, and as a Project Leader at The Boston Consulting Group, Simon has a strong background in digital leadership and business development. Their educational background includes a MSc in Finance from Copenhagen Business School, an MBA exchange from UCLA Anderson School of Management, and various graduate classes in Doing Business in Asia.