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Yasin Çağlar Çanakçı is a Performance Marketing & Retail Media Specialist at 3GEN Digital Growth Agency since December 2022, focusing on e-commerce and lead generation brands to maximize conversions and ROAS on platforms like Google, Meta, TikTok, and LinkedIn. Prior to this role, Yasin served as a Jr. Performance Marketing & Retail Media Specialist, honing skills in digital marketing planning and ad campaign management. Experience includes working as a Data Entry/Proofreader at obilet.com and a Social Media Specialist on a freelance basis for various brands, alongside acting as a Campus Brand Ambassador for Pınar Su ve İçecek. Early work experience included a bartender assistant role at Pine Beach Belek. Yasin holds a Bachelor's degree in Business Administration from Marmara University and previously studied International Relations at Akdeniz University.