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After doing his A-Levels in 2000, Luke started working for 3d leisure as a part-time trainee instructor. He had a clear passion for sales and retention, helping him quickly excel in the leisure industry and become a club manager within 2 years. He remained solely in club management for 15 years, most of which for 3d leisure, before taking on a Regional Manager position in 2018. He specializes in membership systems, and new staff training and has a passion to troubleshoot any club issues.