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Paula Danylchuk Riestra has over 20 years of professional experience. Paula began their career in 2000 at Kyocera Wireless, where they held the role of Director of Business Management and Senior Manager of Latin America Sales. In 2008, they joined 39 Celsius as President, where they were responsible for the strategic development of Digital Marketing Strategies, Search Engine Strategy, and Search Engine Marketing. Paula also managed web marketing sales, client management, and client development for small and medium-sized businesses ranging from $1M to $100M in revenue.

Paula Danylchuk Riestra received their MBA in Information Technology from San Diego State University in 1999. Paula obtained their BS in Finance from Universidad Panamericana in 1995. In 2011, they also obtained the OMCP\u24c7 Online Marketing Certified Professional certification from OMCP\u24c7.