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Shah Alum is a seasoned digital marketing professional with extensive experience in e-marketing, specifically within email and digital channels. Currently serving as Vice President and Digital eCRM Manager for EMEA at J.P. Morgan since July 2016, Shah has held various roles including Consultant at emocial digital and e-Marketing Consultant at Wildfire HQ Marketing, where expertise in B2B digital marketing was leveraged. Additional experience includes roles at Naked Communications Europe as Manager of Marketing Solutions, Campaign Manager at Intela, and Digital Producer at eBay Enterprise, overseeing campaigns for high-profile clients. Shah began a career in email marketing at Emailvision, managing SME accounts and supporting clients with best practices. Educational background includes a BSc in Information Systems with Business Management from the University of Westminster.