As President of Precima, Brian works with a number of leading retailers and brands worldwide to deliver world-class customer-centric solutions. His vision and leadership helped launch Precima in 2008 as a three-person startup, and he has since grown it into a global leader in retail strategy and analytics with over 250 industry-leading experts in Canada, the US, and Europe. With an extensive background in loyalty solutions, customer marketing and merchandising strategies, Brian oversees the strategic and operational management responsibilities, as well as relationships with customers and business partners.