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Desiree Gemar is a seasoned financial professional with extensive experience spanning various roles in wealth management, financial advisory, and institutional investing. Currently serving as a Senior Business Advisor at 360F since May 2023, Desiree specializes in digital financial advice and distribution management, integrating low/no-code technology and behavioral finance. Desiree has also been aLecturer in Financial Markets at Bespoke School of Finance since 2020. Prior positions include institutional investor roles at Bestinver and equity management at Fidentiis Gestion. Earlier career highlights include leadership roles at NN Life Luxembourg, CNP Partners, everis, BancoMadrid, Fidelity International, and Credit Agricole. Desiree holds advanced degrees from prestigious institutions such as IESE Business School and IEB, complemented by a law degree from Universidad CEU San Pablo.