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Troy Lara has worked in a variety of roles since 2004. Troy began their career as an Acquisitions Manager for The Virginian Pilot, where they implemented creative strategies to increase newspaper subscription acquisitions. Troy then moved to AT&T Advertising Solutions as an Account Executive, where they sold internet advertising and marketing, including Yellowpages.com advertising and search engine marketing and optimization. In 2006, they became a Field Sales Executive for Local Online Yellow Book, where they excelled in new business acquisition of Print and Internet advertising clients. In 2012, they took on a Field Sales Consultant role at Vitera Healthcare Solutions, successfully promoting Medical Software solutions in the Ambulatory marketplace. Troy then moved to Sleep Number by Select Comfort as a Sleep Professional in 2013. In 2015, Troy became a Manager Inside Sales at TravelClick, developing Data leveraging strategies and Digital Media Strategies with Hoteliers in the U.S. and Canada. In 2018, they joined Beonprice as a Sales Manager, serving Hoteliers with Revenue Management Solution tools in the U.S. and Canada. Most recently, they have been an Account Executive at 360 Advanced, Inc. since 2021.

Troy Lara attended Morningside University from 1989 to 1993, studying Marketing. Troy also attended North High School and Washington High School at some point prior.