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Janine Silvera is a business innovation and marketing strategist who helps build and optimize world-class brands. Over the past several decades she has developed brand experiences for global companies like General Motors, Procter & Gamble, and Ralph Lauren, as well as high-growth ventures including unicorns Harry’s, Justworks, and Cadre. Janine was the founder & CEO of Hark Wellness, a VC-funded startup reimaging hearing healthcare. She also held senior posts at The New Yorker, Vanity Fair, and in Condé Nast’s corporate division, where she launched and led the publisher’s content marketing agency.