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A self-professed ​‘health nerd’, Avril joined as Head of Health, UK and Europe. With over 20 years’ experience protecting corporate reputations and building health brands for leading companies, she has creative solutions to business challenges and prides herself on bringing to her work her love of culture, a degree in Biochemistry, a diploma in film studies and a thing for ancient history. Quite a mix, and one that has resulted in her developing award-winning campaigns for global health brands that make a difference for patients, communities, healthcare providers and businesses. Avril has led campaigns for many innovative and complex therapies and had used comms to take ​‘high science to the high street’ helping patients and their families understand and access their health choices. She also has considerable experience in media strategy, issues management and stakeholder advocacy as well as integrated campaigns, often for rare or under-recognised conditions.