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Gavrilutiu Alain is a seasoned creative professional with extensive experience in the marketing and media industries. Currently serving as Creative Director at 2Performant since August 2017, Gavrilutiu Alain has developed the HIP SHOP video content initiative, focusing on gamification to enhance engagement within the e-commerce sector. Additionally, Gavrilutiu Alain contributes as a Senior Copywriter at Wave Division and has a strong freelance background dating back to 2004. Previous roles include scriptwriting for HBO Romania, founding BPM TV, and various senior writing positions at Godmother Advertising Agency and MediaPro Pictures, where notable projects included original TV series and adaptations for Romanian audiences. Gavrilutiu Alain's educational background includes studies at Carol Davila Medical and Pharmaceutical University, Hyperion University, and Ion Luca Caragiale High School.