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Maria Dawson is an accomplished professional with extensive experience in marketing and user experience (UX) design, currently serving as the UX & Marketing Lead at 288 Group Ltd since September 2016, where significant achievements include a 53% increase in registration conversion rates and the successful implementation of a member retention strategy. Previous roles span various sectors, including product management and marketing communications at recognized organizations such as The Westminster Collection and BRP Recreational Products. Noteworthy accomplishments encompass the launch of innovative marketing campaigns, strategic development of digital content, and management of comprehensive marketing plans that have driven substantial growth and brand visibility. Maria holds a Bachelor’s Degree in Leisure Marketing from Bournemouth University.