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Chris Beck is the Founder and Chief Vision Officer of 26 Dot Two LLC, a role held since November 2007, where collaboration with leading brands focuses on strategy, media planning, and maximizing ROI through innovative techniques. As the Founder and Chief Consultant of Beck Media Partners since January 2012, Chris Beck delivers strategic insights and helps brands navigate fragmented markets, providing thought leadership and comprehensive analysis to rejuvenate brands and prepare for crucial meetings. Previously, Chris Beck served as Managing Director at Beck Media Group Polaris Media & Marketing LTD from January 1990 to December 1998, consulting for major media groups and contributing to industry publications as an author.