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Paula Aparicio is a seasoned professional in digital merchandising and performance management with extensive experience in various roles within the e-commerce and retail sectors. Currently serving as Digital Merchandising Director and Global Head of Digital Merchandising & Photo Production at 24S since March 2020, Paula has previously held multiple leadership positions at vente-privee (now Veepee) from April 2015 to March 2020, directly impacting growth through strategic management across several international platforms. Prior roles include Product Merchandiser for Louis Vuitton for Spain, Portugal, and Morocco, and a marketing internship at La Perla. Paula's educational background includes a Business Management degree from Universidad Carlos III de Madrid and an International Bachelor of Business Administration from ISG Institut Supérieur de Gestion.