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Jane Asscher has a diverse and extensive work history spanning several companies. Jane began their career at Ogilvy and Mather as a Senior Account Manager from 1985 to 1988. Jane later joined TEQUILA\ as the CEO from July 1990 to September 2000, and then served as Chairman from January 2000 to September 2000. In 2000, they founded and became the CEO and Founding Partner of 23red, where they currently oversee the development of award-winning social marketing and behavior change strategies. Jane's expertise includes working on projects such as the Change4Life marketing strategy, serving as a strategic adviser to PHE on partnerships, and leading the strategic review of Drinkaware. Jane is known for their ability to create and manage organizations that inspire creative behavior and has published numerous articles and thought pieces on effective behavior change strategies.

Jane Asscher attended the United World College of the Atlantic from 1980 to 1982, where they earned an International Baccalaureate. Jane then went on to study at the University of Oxford from 1982 to 1985, receiving a BA degree in Philosophy, Politics, and Economics.