ÂÜÀòÂÒÂ×

Madhubala Vijayakumar is a Senior Analyst at 22Squared since July 2023, with prior experience as a Pricing Analyst at Valvoline Inc. during a pricing analytics project at Simon Business School in late 2022. Additionally, Madhubala served as a Product Marketing Intern at Strava, achieving a 37% relative lift in trial subscriptions through A/B testing of promotion strategies. Previous roles include working as an Analytics Consultant at Simon Vision Consulting, where market analysis informed decisions for a gaming startup, and a Copywriter and Marketing Strategist at Alsayegh, where significant portfolio growth and campaign leadership were achieved. Madhubala's career began in copywriting with experiences at Bayut.com and Emaar. Madhubala holds a Master's in Marketing Analytics from the University of Rochester, a Certificate in Business Analytics from Harvard Business School Online, and a Bachelor of Engineering in Computer Science from BITS Pilani Dubai.