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Jenny Yeend is a seasoned media strategist with extensive experience in developing and executing innovative media plans that align with clients' business objectives. Currently holding the position of SVP, Director of Media Strategy & Planning at 22Squared since December 2018, Jenny has successfully created strategic partnerships with multiple agencies and tech vendors to enhance media ROI. As a Founding Member of the Women's Purpose Community, Jenny is committed to supporting female executives in personal growth. Previous roles include Group Media Director at 360i, where Jenny directed integrated media planning, and various leadership positions at 22Squared, managing substantial media budgets and teams. Jenny holds a Bachelor of Science in Marketing and Business Administration from the University of South Florida.