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Cary Caldwell has extensive experience in the music and event management industry, currently serving as Executive Director at 212 Music Group Ltd since 2016. Prior to this role, Cary was Planning Manager at SXSW from November 2003 to March 2020, where responsibilities included overseeing festival planning and execution. Additionally, Cary worked as Event Support Manager for MAMA FESTIVALS LIMITED from 2007 to 2015, contributing expertise to The Great Escape festival.