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Lydia Benfares is an experienced professional in digital marketing and advertising operations, currently serving as Directrice des opérations publicitaires at 20 Minutes France since March 2022. Previously, Lydia held key roles at Régie NetMedia Group, including Head of Ad Operations and Responsable traffic, where responsibilities included team management, campaign optimization, and technology harmonization. Earlier experience includes positions as Chef de projet programmatique at Carrefour, Yield & Project Manager and Traffic Manager at Rue Du Commerce, and roles in web development and analysis at Groupe AB and RODRIGUE S.A. Lydia holds a mastère in Digital Marketing & E-business from ECITV and a DEESWEB from OIIO FORMATION.