Laurie Klein

SVP Client Engagement Partner at 1Q

Laurie Klein has over three decades of experience in market research and marketing. Laurie currently serves as the SVP Client Engagement Partner at 1Q, a company that provides clients with instant access to market research results. Prior to this, Laurie founded That's Another Story!, where they worked as a Business Storytelling Consultant, helping C-suite executives improve their company positioning and talk track. Before that, Laurie was a Client Partner at Isobar, where they specialized in marketing intelligence. Laurie also held the position of VP Client Services at Forbes Consulting Group, where they utilized their MindSight® emotional assessment tool to uncover consumer motivations. Earlier in their career, Laurie was the Senior Vice President at The Family Room, a market research and innovation company focused on the youth/family segment. Laurie started their career at Ogilvy & Mather Advertising as a VP Account Director, managing accounts for various clients.

Laurie Klein's education history includes attending Barrington IL High School in Barrington, Illinois, or New Canaan CT High School in New Canaan, Connecticut. Unfortunately, no information about the degree earned or field of study is provided for this period. Subsequently, Laurie enrolled at Southern Methodist University, where they pursued a Bachelor of Business Administration (BBA) and a Bachelor of Science (BS) degree. Laurie'sfield of study at this university was in the areas of Business and Psychology. No specific start or end years are mentioned for any of these educational experiences.

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