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Joao Batista is the founder and Chief Desnecessary Officer at 1818 Newton, a company focused on using neuroscience and data to create products that understand people. Joao started this role in October 2022. Prior to this, Joao founded EON in 2020.

Joao Batista has pursued multiple educational opportunities in various institutions throughout their career. In 2012, they attended New York University, where they focused on the field of Neurociência or Neuroscience, completing their studies in 2014. In 2020, Joao Batista enrolled at the Pontifícia Universidade Católica do Rio Grande do Sul, where they pursued a degree in Neurociência or Neuroscience, which they completed in 2021. Additionally, in the same year, they also studied Biomedicina or Biomedical Science at UNINASSAU and is expected to graduate in 2024. Furthermore, in 2020, they briefly attended the Harvard Business School, where they studied Disruptive Strategy. Lastly, Joao Batista has had some involvement with the Universidade Anhembi Morumbi, specifically in the field of Design de Hipermídia, although the duration and completion of this education are unknown.