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Travis Herriford possesses extensive experience in medical sales, currently serving as an Executive Urology Territory Specialist at 180 Medical since May 2017, where responsibilities include impactful product presentations and robust client relationship management utilizing advanced CRM strategies. Previously held positions at 180 Medical encompass roles such as Urology Territory Specialist National Field Trainer and Senior Urology Territory Specialist, emphasizing training program development and effective marketing strategies. Prior to 180 Medical, Travis contributed as a Senior Sales Account Executive at Meredith Corporation, managing client partnerships across various media platforms, and served as President of the American Marketing Association's Las Vegas Chapter. Early career experience includes local sales management and account executive roles at WMBD CBS31 - WYZZ FOX43. Travis holds a Bachelor of Arts in Business/Corporate Communications from Eureka College.