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Angelo was raised in Italy and educated in Switzerland. He has degrees in Engineering, Organizational Management and Business Administration.

Angelo has worked for approximately 10 years from 1982 to 1992 doing programming and development of processing systems at Kern AG, VonRoll AG and then in the IT department of Swiss Volksbank Ltd., a Swiss Bank. In 1992 he was offered an opportunity in Asia and moved to Japan to join Swiss Trading company UTC Japan, in the position of Executive Director to oversee the entire finance and marketing department of Fashion, Jewelry and Watches. In 1994 he was then promoted to President and Representative Director and managed the entire company including offices in Taiwan, Singapore and Hong Kong.

In 1999, Angelo was then asked by CARAN d’ACHE (Luxury Writing Instruments, Leather and Fine Art Material manufacturer based in Geneva), to build-up the brand in Japan. In 2001, his responsibilities were expanded to oversee the Asian Pacific Region as President.

In 2010 he partially moved to Hong Kong, living between the two cities Tokyo and Hong Kong. With his experience in the retail and distribution field, coupled with technology experience, he had a very clear idea in his mind to create a change in retail marketing. His idea became clear by 2011 where he created a plan and started intensively working on the idea till it became a truly explosive concept by 2012.

Angelo was actively involved in many business organizations including several Foreign Chambers of Commerce in Japan. He served on the EBC (European Business Council) Board of Governors, as well as the Board of the Japan Swiss Society and was for a full term of two years (2005/2006) the President of the Swiss Chamber of Commerce in Japan.