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Rob Lane has extensive work experience in the consulting and strategic alliance sectors. Rob is currently the Director of Strategic Accounts & Customer Growth at 1010data, where they are responsible for managing key accounts and driving customer growth. Prior to this, Rob worked at Shopworks as a Lead Strategy Consultant, where they led consulting projects focused on consumer, business, and store format strategy for retail and fuel organizations. Rob also advised on proposition development opportunities and reported directly to the company founder. Rob also held the role of Global Strategic Alliance Manager - Retail at Shell, where they developed retail partnerships and collaborated with strategic partner brands to integrate their products and services into Shell's store offer. Their responsibilities covered North America, Western Europe, and Southern Africa. Rob's previous experience includes working as a Managing Consultant and Insight Director at Aimia Inc, where they led consulting projects and collaborated with client stakeholders to embed customer-centricity across their businesses. Rob also worked as a Senior Business Consultant and Business Consultant, delivering insights projects and providing consultancy and training to CPG clients. Earlier in their career, Rob worked as a Senior Marketing Executive at Marketforce.

Rob Lane has a Bachelor of Arts degree in Geography from the University of Oxford. No further information about their education history is provided.