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When Susie Wang was a freshman at UC Berkeley, she saved up a week’s worth of lunch money to purchase an expensive Vitamin C Serum from a famous department store brand. Soon after opening the bottle, Susie noticed the once white serum had turned a tarnished brown, which meant the Vitamin C had oxidized.

During oxidation, the potency of the vitamin is diminished, converting to skin damaging free radicals – the complete opposite of what one would expect from their skincare. Susie then started purchasing other Vitamin C serums and found that all of them had the same issue. Susie committed herself to solving this problem, and quickly figured out a way to stabilize vitamins in order to prevent oxidation. In between her classes, she filed patents for this invention.

As soon as these patents were submitted, Susie received a flood of job offers from several of the largest cosmetic companies in the world. She put school on hiatus and began working on product development, formulations, innovation, and technology for three prestigious cosmetic companies.